Intro to Women's Studies 2010

etsu: 2011-2014

The “Beauty” Ideal

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Who has the right to say “this is the beauty ideal” or “people need to look like this, or they don’t fit into the societal norms”.  Media, billboards, magazines and commercials we see every day make us have a mindset that we must look a certain way, especially women. In the media, women get criticized if they gain too much weight or lose too much weight. All the pressure to look a certain way has an effect on people. Eating disorders can be a result of beauty ideals. All the dieting commercials and ads we see can be a trigger to develop an eating disorder. Eating disorders are caused by the pressure of our society to measure up to the “cultural standards” that are set today. But who sets the “cultural standards”? Why can we just look the way we want to look without being criticized? As we discussed in class today, it is exhausting to try and keep up with all the changing trends and body types that we are expected to have. I think a true beauty ideal is not what you look like on the outside, it’s how you are on the inside, and what kind of person you are. Being a better person is what we need to focus on, not how skinny we need to be or what kind of shoes are in this season. 

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