Until seeing Killing Us Softly 4 I never really gave any thought as to how we all are influenced, and in some ways oppressed by advertisement. I had never given any thought about how the body of women is used to sale products no matter the cost of these women self esteem, or feelings in general. It raises so many questions for me. Why women not men? When was it decided that women must take that role? Why do we do this to humans in general. Why do we deface the natural beauty of people to create an image of beauty that is impossible to accomplish… All to gain profit form products…..